What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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British Royal Family attends 2026 Festival of Remembrance

November 7, 2026

British Royal Family attends 2026 Festival of Remembrance

November 7, 2026

On Saturday evening, members of the British Royal Family attended the Festival of Remembrance at the Royal Albert Hall.

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November 7, 2026

Latest Find

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Marchesa Sierra Sandals

Princess Madeleine, Shoes

Marchesa Sierra Sandals

Princess Madeleine, Shoes

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Princess Madeleine, Shoes

All tagged 10Jun25-M

Haglöfs Tight Small Backpack in True Black/Fjell Green

Jun 10

Jun 10 Haglöfs Tight Small Backpack in True Black/Fjell Green

Crown Princess Mary, Bags

Salomon X Ultra 5 Mid Gore-Tex Hiking Shoes

May 27

May 27 Salomon X Ultra 5 Mid Gore-Tex Hiking Shoes

Crown Princess Mary, Shoes

Laksen Lady Dynamic Eco Trousers in Olive

Jul 3

Jul 3 Laksen Lady Dynamic Eco Trousers in Olive

Crown Princess Mary, Bottoms

Patagonia Down Sweater Hoody

Mar 8

Mar 8 Patagonia Down Sweater Hoody

Crown Princess Mette Marit, Outerwear, Crown Princess Mary

Cintamani Tinna Parka

Aug 9

Aug 9 Cintamani Tinna Parka

Crown Princess Mary, Outerwear