What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 10May05

Prada Beaded Mini Bag

Nov 18

Nov 18 Prada Beaded Mini Bag

Crown Princess Mette Marit, Bags

Felipe Varela Zip Pockets Jacket

Jul 22

Jul 22 Felipe Varela Zip Pockets Jacket

Queen Letizia, Outerwear

Yanes Sunburst Diamonds Earrings in White Gold

Nov 14

Nov 14 Yanes Sunburst Diamonds Earrings in White Gold

Queen Letizia, Accessories, Earrings, Princess Leonor