What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 10May17-M

Prada Embellished Satin Clutch in Pink

Apr 10

Apr 10 Prada Embellished Satin Clutch in Pink

Crown Princess Mary, Bags, Princess Marie

Christine Hvelplund Diamond Drop Earrings

Oct 8

Oct 8 Christine Hvelplund Diamond Drop Earrings

Princess Marie, Earrings, Accessories

Jimmy Choo Vamp Sandals in Silver

Jul 3

Jul 3 Jimmy Choo Vamp Sandals in Silver

Princess Marie, Duchess of Cambridge, Shoes