What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Queen Mary attends COP31 - Day 1

November 10, 2026

Queen Mary attends COP31 - Day 1

November 10, 2026

On Monday, Queen Mary attended the first day of the COP31 in Antalya, Türkiye.

Read more →

November 10, 2026

Latest Find

Featured

Natan Couture Vingo Skirt in Light Blue

Queen Maxima, Bottoms

Natan Couture Vingo Skirt in Light Blue

Queen Maxima, Bottoms

Read more →

Queen Maxima, Bottoms

All tagged 10Nov22-Madde

Self-Portrait Sleeveless Tailored Bouclé and Chiffon Midi Dress

Nov 12

Nov 12 Self-Portrait Sleeveless Tailored Bouclé and Chiffon Midi Dress

Princess Madeleine, Dresses

Alaïa Bombe Sandals in Black Suede

Jul 8

Jul 8 Alaïa Bombe Sandals in Black Suede

Princess Madeleine, Shoes

Ebba Brahe Loberöd Necklace

Jun 21

Jun 21 Ebba Brahe Loberöd Necklace

Princess Madeleine, Accessories, Necklace