What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

Read more →

August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Read more →

Princess Sofia, Tops

All tagged 10Oct25-M

Louise Grønlykke Marrakech Necklace

Jun 5

Jun 5 Louise Grønlykke Marrakech Necklace

Crown Princess Mary, Accessories, Necklace

The Fold Alzira Straight Flared Trousers in Navy

Feb 26

Feb 26 The Fold Alzira Straight Flared Trousers in Navy

Crown Princess Mary, Bottoms

The Fold Abbeville Jacket in Navy

Feb 26

Feb 26 The Fold Abbeville Jacket in Navy

Crown Princess Mary, Outerwear

Orit Elhanati Ocean Shield Earrings

Oct 29

Oct 29 Orit Elhanati Ocean Shield Earrings

Crown Princess Mary, Accessories, Earrings, Princess Isabella