What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl-Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 1

November 6, 2026

King Carl-Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 1

November 6, 2026

This week, King Carl-Gustaf, Queen Silvia, and Princess Madeleine are visiting Brazil to attend engagements for Childhood Brazil.

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November 6, 2026

Latest Find

Featured

Ralph Lauren Collection Camden Blazer in Light Toffee Lambskin

Princess Charlene, Outerwear

Ralph Lauren Collection Camden Blazer in Light Toffee Lambskin

Princess Charlene, Outerwear

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Princess Charlene, Outerwear

All tagged 10Oct25-V1

Corcovado Ribbon Skirt

Oct 13

Oct 13 Corcovado Ribbon Skirt

Crown Princess Victoria, Bottoms

Gianvito Rossi Gianvito 85 Pumps in Black Leather

Oct 11

Oct 11 Gianvito Rossi Gianvito 85 Pumps in Black Leather

Crown Princess Victoria, Shoes, Crown Princess Mary, Duchess of Cambridge

Ebba Brahe Duchess Earrings

Oct 26

Oct 26 Ebba Brahe Duchess Earrings

Crown Princess Victoria, Accessories, Earrings