What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel's Official Visit to Japan - Day 4

Oct 14, 2025

Crown Princess Victoria and Prince Daniel's Official Visit to Japan - Day 4

Oct 14, 2025

Oct 14, 2025

Latest Find

Featured

Max Mara Harald Blazer

Princess Charlene, Outerwear

Max Mara Harald Blazer

Princess Charlene, Outerwear

Princess Charlene, Outerwear

All in Crown Princess Victoria

By Malina Sarah Trousers

Oct 16

Oct 16 By Malina Sarah Trousers

Crown Princess Victoria, Bottoms

By Malina Liv Blazer

Oct 16

Oct 16 By Malina Liv Blazer

Crown Princess Victoria, Outerwear

Gianvito Rossi Gianvito 105 Pumps in Dark Green Suede

Oct 13

Oct 13 Gianvito Rossi Gianvito 105 Pumps in Dark Green Suede

Crown Princess Victoria, Shoes

Corcovado Ribbon Skirt

Oct 13

Oct 13 Corcovado Ribbon Skirt

Crown Princess Victoria, Bottoms

Gianvito Rossi Gianvito 85 Pumps in Beige Suede

Oct 13

Oct 13 Gianvito Rossi Gianvito 85 Pumps in Beige Suede

Crown Princess Victoria, Shoes

By Jolima Drop Resin Earring

Oct 13

Oct 13 By Jolima Drop Resin Earring

Crown Princess Victoria, Earrings

Skultuna Mille Coeurs Collier Necklace

Oct 13

Oct 13 Skultuna Mille Coeurs Collier Necklace

Crown Princess Victoria, Accessories, Necklace

Sif Jakobs Goccia Cerchi Pianura Earrings

Oct 13

Oct 13 Sif Jakobs Goccia Cerchi Pianura Earrings

Crown Princess Victoria, Accessories, Earrings

Gianvito Rossi Gianvito 85 Pumps in Black Leather

Oct 11

Oct 11 Gianvito Rossi Gianvito 85 Pumps in Black Leather

Crown Princess Victoria, Shoes

Falconeri Silk and Cotton Round-Neck Jumper in Black

Oct 10

Oct 10 Falconeri Silk and Cotton Round-Neck Jumper in Black

Crown Princess Victoria, Tops

Skultuna Bouclé Hoop Earrings in Gold Plated

Oct 9

Oct 9 Skultuna Bouclé Hoop Earrings in Gold Plated

Crown Princess Victoria, Accessories, Earrings

Joseph Joe Blouse in Ruby

Oct 9

Oct 9 Joseph Joe Blouse in Ruby

Crown Princess Victoria, Tops

Joseph Ade Skirt in Ruby

Oct 9

Oct 9 Joseph Ade Skirt in Ruby

Crown Princess Victoria, Bottoms

Cancerfonden 2025 Pink Bracelet

Oct 1

Oct 1 Cancerfonden 2025 Pink Bracelet

Crown Princess Victoria, Accessories, Bracelet

Cancerfonden 2025 Pink Ribbon

Oct 1

Oct 1 Cancerfonden 2025 Pink Ribbon

Crown Princess Victoria, Accessories, Brooches

Gianvito Rossi Gianvito 85 Pumps in Chocolate Brown Suede

Sep 17

Sep 17 Gianvito Rossi Gianvito 85 Pumps in Chocolate Brown Suede

Crown Princess Mary, Shoes, Crown Princess Victoria

Prada Polka Dot Blouse

Sep 16

Sep 16 Prada Polka Dot Blouse

Crown Princess Victoria, Tops

Vesna W Denni Twist Blouse in Light Blue Silk

Sep 10

Sep 10 Vesna W Denni Twist Blouse in Light Blue Silk

Crown Princess Victoria, Tops

Greta Astrid Belted Dress

Sep 9

Sep 9 Greta Astrid Belted Dress

Crown Princess Victoria, Dresses

Toteme Bevel Wristlet Bag in Black Leather

Sep 8

Sep 8 Toteme Bevel Wristlet Bag in Black Leather

Crown Princess Victoria, Bags