What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 10Sept14-Eug

Babaton Bennett Dress in Black

Jan 10

Jan 10 Babaton Bennett Dress in Black

Princess Eugenie, Dresses

Rag & Bone Harrow Booties in Clay Waxed Suede

Oct 9

Oct 9 Rag & Bone Harrow Booties in Clay Waxed Suede

Princess Eugenie, Shoes

Chloé Clare Shoulder Bag in Mustard

Oct 3

Oct 3 Chloé Clare Shoulder Bag in Mustard

Princess Eugenie, Bags

Beulah London Shibani Blue Heart Scarf

Jul 4

Jul 4 Beulah London Shibani Blue Heart Scarf

Duchess of Cambridge, Accessories, Princess Eugenie