What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Couple and Princess Sofia attend Global Child Forum

October 13, 2026

Swedish Royal Couple and Princess Sofia attend Global Child Forum

October 13, 2026

On Tuesday, King Carl Gustaf, Queen Silvia, and Princess Sofia attended the Global Child Forum at the Royal Palace.

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October 13, 2026

Latest Find

Featured

Natan Edor Skirt in Blush Scattered Leaves Print

Queen Mathilde, Bottoms

Natan Edor Skirt in Blush Scattered Leaves Print

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 10Sept22-Mary

Lasse Spangenberg Beaded Ruffle Gown

Jan 4

Jan 4 Lasse Spangenberg Beaded Ruffle Gown

Crown Princess Mary, Gowns

Serpui Crystal Clutch

Sep 10

Sep 10 Serpui Crystal Clutch

Crown Princess Mary, Bags

Cartier Love Bracelet with 4 Diamonds

Jun 21

Jun 21 Cartier Love Bracelet with 4 Diamonds

Princess Madeleine, Bracelet, Accessories, Crown Princess Mary

Gianvito Rossi Gianvito 105 Pumps in Pink Satin

Sep 5

Sep 5 Gianvito Rossi Gianvito 105 Pumps in Pink Satin

Princess Beatrice, Shoes, Crown Princess Mary