What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl-Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 1

November 6, 2026

King Carl-Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 1

November 6, 2026

This week, King Carl-Gustaf, Queen Silvia, and Princess Madeleine are visiting Brazil to attend engagements for Childhood Brazil.

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November 6, 2026

Latest Find

Featured

Ralph Lauren Collection Camden Blazer in Light Toffee Lambskin

Princess Charlene, Outerwear

Ralph Lauren Collection Camden Blazer in Light Toffee Lambskin

Princess Charlene, Outerwear

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Princess Charlene, Outerwear

All tagged 10Sept24-MM1

Paula Summer Nights Scarf in Light Grey

Aug 31

Aug 31 Paula Summer Nights Scarf in Light Grey

Crown Princess Mette Marit, Accessories

Patagonia Triolet Jacket in Red

Apr 23

Apr 23 Patagonia Triolet Jacket in Red

Crown Princess Mette Marit, Outerwear

New Balance 530 Trainers in White/Red

Feb 28

Feb 28 New Balance 530 Trainers in White/Red

Crown Princess Mette Marit, Shoes

Amundsen Field Trousers in Navy

Aug 17

Aug 17 Amundsen Field Trousers in Navy

Crown Princess Mette Marit, Bottoms

Cartier Clash de Cartier Small Ring in 18K Gold

Nov 14

Nov 14 Cartier Clash de Cartier Small Ring in 18K Gold

Crown Princess Mette Marit, Rings, Accessories, Pauline Ducruet, Princess Ingrid-Alexandra