What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 11Aug09

Fendi Beige Layered Dress

Jan 26

Jan 26 Fendi Beige Layered Dress

Princess Madeleine, Dresses

Cartier Love Bracelet in White Gold

Jun 12

Jun 12 Cartier Love Bracelet in White Gold

Princess Madeleine, Accessories, Bracelet

3.1 Phillip Lim Silk Button Mini Dress

May 21

May 21 3.1 Phillip Lim Silk Button Mini Dress

Princess Madeleine, Dresses