What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Escada Grommet Tie Front Blazer

Queen Sofia, Outerwear

Escada Grommet Tie Front Blazer

Queen Sofia, Outerwear

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Queen Sofia, Outerwear

All tagged 11Feb16-Bea

Nonoo Lyons Beatrice Coat

Oct 13

Oct 13 Nonoo Lyons Beatrice Coat

Princess Beatrice, Outerwear

Milli Millu The Dubai Bag in Burgundy Leather

Oct 29

Oct 29 Milli Millu The Dubai Bag in Burgundy Leather

Princess Beatrice, Bags

Carvela Sweet Wedge Ankle Boots in Black

Sep 9

Sep 9 Carvela Sweet Wedge Ankle Boots in Black

Princess Beatrice, Shoes