What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

November 12, 2026

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Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

All tagged 11Jan13

Feb 15

Feb 15 Maria Nilsdotter Claw Ring

Sarah Williams

Princess Sofia, Accessories, Rings

Jun 29

Jun 29 Asprey London 167 Button Pendant

Sarah Williams

Duchess of Cambridge, Accessories, Necklace

Jan 19

Jan 19 French Connection Silky Tie Top

Sarah Williams

Duchess of Cambridge, Tops

Dec 20

Dec 20 Day Birger et Mikkelsen Grace Maxi Dress

Sarah Williams

Princess Sofia, Gowns

Jul 4

Jul 4 Episode Angel Pumps in Black Suede

Sarah Williams

Duchess of Cambridge, Shoes

Jul 2

Jul 2 Whistles Burgundy Sofie Rae Dress

Sarah Williams

Duchess of Cambridge, Dresses

Jun 18

Jun 18 Stuart Weitzman Muse Clutch in Black Suede

Sarah Williams

Bags, Duchess of Cambridge

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Feb 15 Maria Nilsdotter Claw Ring

Jun 29 Asprey London 167 Button Pendant

Jan 19 French Connection Silky Tie Top

Dec 20 Day Birger et Mikkelsen Grace Maxi Dress

Jul 4 Episode Angel Pumps in Black Suede

Jul 2 Whistles Burgundy Sofie Rae Dress

Jun 18 Stuart Weitzman Muse Clutch in Black Suede

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