What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl-Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 1

November 6, 2026

King Carl-Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 1

November 6, 2026

This week, King Carl-Gustaf, Queen Silvia, and Princess Madeleine are visiting Brazil to attend engagements for Childhood Brazil.

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November 6, 2026

Latest Find

Featured

Ralph Lauren Collection Camden Blazer in Light Toffee Lambskin

Princess Charlene, Outerwear

Ralph Lauren Collection Camden Blazer in Light Toffee Lambskin

Princess Charlene, Outerwear

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Princess Charlene, Outerwear

All tagged 11Jan26-Z

Akubra Hats Eyre Hat in Light Toast

Mar 1

Mar 1 Akubra Hats Eyre Hat in Light Toast

Zara Phillips, Hats

Oroton Etta Medium Clutch in Woven Raffia

Mar 1

Mar 1 Oroton Etta Medium Clutch in Woven Raffia

Zara Phillips, Bags

Aje Manon Midi Dress in Jardin

Mar 1

Mar 1 Aje Manon Midi Dress in Jardin

Zara Phillips, Dresses

Tommy Hilfiger Jute-Trim Block-Heel Platform Sandal in Horseradish

Oct 4

Oct 4 Tommy Hilfiger Jute-Trim Block-Heel Platform Sandal in Horseradish

Zara Phillips, Shoes

Bvlgari BV 8252 Sunglasses in 5520 8G

Jun 17

Jun 17 Bvlgari BV 8252 Sunglasses in 5520 8G

Zara Phillips, Accessories, Sunglasses