What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 11Jul12

L.K. Bennett Shilo Court Shoes in Navy Crocodile-Effect Leather

May 2

May 2 L.K. Bennett Shilo Court Shoes in Navy Crocodile-Effect Leather

Princess Beatrice, Princess Eugenie, Shoes

Miss Selfridge Peplum Jacket

Dec 20

Dec 20 Miss Selfridge Peplum Jacket

Princess Eugenie, Outerwear

Jimmy Choo Nova Sandals in Nude Croc Embossed Leather

Oct 11

Oct 11 Jimmy Choo Nova Sandals in Nude Croc Embossed Leather

Queen Sofia, Shoes

Chanel Comète Earrings

Sep 10

Sep 10 Chanel Comète Earrings

Queen Letizia, Earrings, Accessories