What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 11May07

Prada Metallic Buckle Pumps

Feb 21

Feb 21 Prada Metallic Buckle Pumps

Crown Princess Victoria, Shoes

Louis Vuitton Damier Ebene Triana Bag

Aug 8

Aug 8 Louis Vuitton Damier Ebene Triana Bag

Queen Sonja, Bags

Chloé Stud Details Ballet Flats

Aug 5

Aug 5 Chloé Stud Details Ballet Flats

Crown Princess Mette Marit, Shoes

Oasis Beaded Clutch

May 19

May 19 Oasis Beaded Clutch

Crown Princess Victoria, Bags, Duchess of Cambridge