What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Bottega Veneta Pleated Canvas Tapered Trousers

Princess Charlene, Bottoms

Bottega Veneta Pleated Canvas Tapered Trousers

Princess Charlene, Bottoms

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Princess Charlene, Bottoms

All tagged 11May23-MM1

Emilio Pucci Spring 2012 Embroidered Gown in Navy

May 11

May 11 Emilio Pucci Spring 2012 Embroidered Gown in Navy

Crown Princess Mette Marit, Gowns

VBH Manila Clutch in Navy Satin

Jul 31

Jul 31 VBH Manila Clutch in Navy Satin

Bags, Crown Princess Mette Marit