What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

On Tuesday, Crown Princess Victoria attended the 2026 Stockholm Junior Water Prize ceremony as Patron.

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August 26, 2026

Latest Find

Featured

Moschino Cheap and Chic Floral Tiered Dress

Princess Beatrice, Dresses

Moschino Cheap and Chic Floral Tiered Dress

Princess Beatrice, Dresses

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Princess Beatrice, Dresses

All tagged 11May23-MM1

Emilio Pucci Spring 2012 Embroidered Gown in Navy

May 11

May 11 Emilio Pucci Spring 2012 Embroidered Gown in Navy

Crown Princess Mette Marit, Gowns

VBH Manila Clutch in Navy Satin

Jul 31

Jul 31 VBH Manila Clutch in Navy Satin

Bags, Crown Princess Mette Marit