What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

Read more →

August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Read more →

Crown Princess Victoria, Accessories

All tagged 11Nov25-L

Magrit Buckle Low Heel Pumps

Nov 11

Nov 11 Magrit Buckle Low Heel Pumps

Queen Letizia, Shoes

COS Belted Double-Faced Wool Long Coat in Black

Nov 4

Nov 4 COS Belted Double-Faced Wool Long Coat in Black

Queen Letizia, Outerwear, Princess Leonor

Dime Que Me Quieres Multi-Stone Dangle Earrings

Apr 10

Apr 10 Dime Que Me Quieres Multi-Stone Dangle Earrings

Queen Letizia, Earrings, Accessories

Coreterno Amor Che Tutto Move Ring

Jan 6

Jan 6 Coreterno Amor Che Tutto Move Ring

Queen Letizia, Accessories, Rings

Carolina Herrera Victoria Insignia Bag

Nov 16

Nov 16 Carolina Herrera Victoria Insignia Bag

Queen Letizia, Bags