What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Ciner Art Deco Necklace

Queen Silvia, Accessories, Necklace

Ciner Art Deco Necklace

Queen Silvia, Accessories, Necklace

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Queen Silvia, Accessories, Necklace

All tagged 11Nov26-M

Dries Van Noten Pantery Trousers in Grey Tweed

Oct 31

Oct 31 Dries Van Noten Pantery Trousers in Grey Tweed

Crown Princess Mary, Bottoms

Zimmermann Puff-Sleeve Roll-Neck Knitted Top in Bottle Green

Dec 9

Dec 9 Zimmermann Puff-Sleeve Roll-Neck Knitted Top in Bottle Green

Crown Princess Mary, Tops