What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 12Apr23-C1

Emporio Armani Patent Leather Slingback Court Shoes

Apr 16

Apr 16 Emporio Armani Patent Leather Slingback Court Shoes

Princess Charlene, Shoes

Emporio Armani Froissé Viscose Trousers with Gathered Waist in Rosa Chiaro

Apr 12

Apr 12 Emporio Armani Froissé Viscose Trousers with Gathered Waist in Rosa Chiaro

Princess Charlene, Bottoms

Emporio Armani Pure Silk Crêpe-de-Chine Sleeveless Top in Rosa Chiaro

Apr 12

Apr 12 Emporio Armani Pure Silk Crêpe-de-Chine Sleeveless Top in Rosa Chiaro

Princess Charlene, Tops

Emporio Armani Froissé Viscose Lapel Jacket in Rosa Chiaro

Apr 12

Apr 12 Emporio Armani Froissé Viscose Lapel Jacket in Rosa Chiaro

Princess Charlene, Outerwear