What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

On Thursday, Crown Princess Victoria spent her second day in Västernorrland County.

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October 18, 2026

Latest Find

Featured

Chanel Small Tote in Crocodile Embossed Fuchsia Calfskin & Gold-Tone Metal

Charlotte Casiraghi, Bags

Chanel Small Tote in Crocodile Embossed Fuchsia Calfskin & Gold-Tone Metal

Charlotte Casiraghi, Bags

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Charlotte Casiraghi, Bags

All tagged 12Dec23-Max

Costarellos Varisa Dress in Navy

Mar 4

Mar 4 Costarellos Varisa Dress in Navy

Queen Maxima, Dresses

Philip Treacy OC 960 Hat in Navy

Mar 7

Mar 7 Philip Treacy OC 960 Hat in Navy

Queen Maxima, Hats

Gianvito Rossi Gianvito 105 Pumps in Navy Velvet

Feb 4

Feb 4 Gianvito Rossi Gianvito 105 Pumps in Navy Velvet

Queen Maxima, Shoes