What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Duke and Duchess of Edinburgh and Lady Louise attend Edinburgh International Festival

August 17, 2026

The Duke and Duchess of Edinburgh and Lady Louise attend Edinburgh International Festival

August 17, 2026

On Friday evening, the Duke and Duchess of Edinburgh and Lady Louise attended a performance of Inala during the Edinburgh International Festival.

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August 17, 2026

Latest Find

Featured

Galedi London Long Blue Patterned Coat

Crown Princess Mette Marit, Outerwear

Galedi London Long Blue Patterned Coat

Crown Princess Mette Marit, Outerwear

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Crown Princess Mette Marit, Outerwear

All tagged 12Dec24-Z

Veronica Beard Heyser High-Waist Trousers in Navy Pinstripe

Oct 5

Oct 5 Veronica Beard Heyser High-Waist Trousers in Navy Pinstripe

Zara Phillips, Bottoms

Veronica Beard Battista Dickey Blazer in Navy Pinstripe

Sep 21

Sep 21 Veronica Beard Battista Dickey Blazer in Navy Pinstripe

Zara Phillips, Outerwear

Aspinal of London Lottie Bag in Black Pebble

Jul 10

Jul 10 Aspinal of London Lottie Bag in Black Pebble

Zara Phillips, Bags

Frame Gillian Top in Noir

May 20

May 20 Frame Gillian Top in Noir

Zara Phillips, Tops