What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Madeleine meets Bonnie with Min Stora Dag

September 19, 2026

Princess Madeleine meets Bonnie with Min Stora Dag

September 19, 2026

On Wednesday, Princess Madeleine met with 13-year-old Bonnie at the Royal Palace as Patron of Min Stora Dag.

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September 19, 2026

Latest Find

Featured

Johanna Ortiz Intricate Islands Blouse

Queen Maxima, Tops

Johanna Ortiz Intricate Islands Blouse

Queen Maxima, Tops

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Queen Maxima, Tops

All tagged 12Jan26-Max

Roberto Coin Red Enamel Earrings

May 20

May 20 Roberto Coin Red Enamel Earrings

Queen Maxima, Accessories, Earrings, Princess Alexia, Princess Ariane

Max Mara Pistoia Camel and Cashmere Coat in Bordeaux

Mar 18

Mar 18 Max Mara Pistoia Camel and Cashmere Coat in Bordeaux

Queen Maxima, Outerwear

Gianvito Rossi Gianvito 105 Pumps in Burgundy Nappa Leather

Mar 16

Mar 16 Gianvito Rossi Gianvito 105 Pumps in Burgundy Nappa Leather

Queen Maxima, Shoes, Crown Princess Mary, Princess Ariane