What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 12Jul16

Philip Treacy Straw Calot Hat

Jun 6

Jun 6 Philip Treacy Straw Calot Hat

Queen Silvia, Hats

Uterque Croc-Embossed Flap Clutch in White

Jul 13

Jul 13 Uterque Croc-Embossed Flap Clutch in White

Queen Letizia, Bags, Princess Leonor

Schield Cyborg Flowers Earrings

Nov 14

Nov 14 Schield Cyborg Flowers Earrings

Queen Letizia, Accessories, Earrings

Magrit Mila Pumps in Python Leather

Jan 15

Jan 15 Magrit Mila Pumps in Python Leather

Queen Letizia, Shoes