What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

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Benedikte Thoustrup, Accessories, Earrings

All tagged 12Jun22

Giorgio Armani La Prima Tote Bag in Brown Palmellato Leather

Jun 13

Jun 13 Giorgio Armani La Prima Tote Bag in Brown Palmellato Leather

Queen Mathilde, Bags

Banana Republic Demi Studded Loafers

Jun 13

Jun 13 Banana Republic Demi Studded Loafers

Queen Maxima, Shoes

Castaner Carol 110 Wedges in Carmine Red

Jun 12

Jun 12 Castaner Carol 110 Wedges in Carmine Red

Queen Mathilde, Shoes

Natan Stan Printed Trousers

Jun 12

Jun 12 Natan Stan Printed Trousers

Queen Mathilde, Bottoms

Natan Olimpia Top in White

Jun 12

Jun 12 Natan Olimpia Top in White

Queen Mathilde, Tops

Longchamp 605 Sunglasses

Feb 4

Feb 4 Longchamp 605 Sunglasses

Queen Mathilde, Accessories, Sunglasses

Rolex Datejust Watch in Silver & Gold w Diamond Dial

Feb 9

Feb 9 Rolex Datejust Watch in Silver & Gold w Diamond Dial

Queen Mathilde, Accessories, Watches

Lanvin Leopard Print Blouse

Jul 11

Jul 11 Lanvin Leopard Print Blouse

Queen Maxima, Tops