What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 12Nov21-Z

Justine Bradley-Hill Petra Hat in Navy

Jan 29

Jan 29 Justine Bradley-Hill Petra Hat in Navy

Zara Phillips, Hats

Monsoon Rosalee PU Tipped Coat in Blue

Nov 12

Nov 12 Monsoon Rosalee PU Tipped Coat in Blue

Zara Phillips, Outerwear

Fairfax and Favor Mini Windsor Handbag

Jul 7

Jul 7 Fairfax and Favor Mini Windsor Handbag

Zara Phillips, Bags

L.K. Bennett Zira Knee High Boots in Black Suede

Mar 10

Mar 10 L.K. Bennett Zira Knee High Boots in Black Suede

Zara Phillips, Shoes