What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 12Nov24-Max

Gucci Horsebit 1995 Shoulder Bag

Nov 12

Nov 12 Gucci Horsebit 1995 Shoulder Bag

Queen Maxima, Bags

Cartier Bamboo Hoop Earrings

Jan 31

Jan 31 Cartier Bamboo Hoop Earrings

Queen Maxima, Accessories, Earrings

Natan Couture Checked Wide-Leg Trousers

Oct 6

Oct 6 Natan Couture Checked Wide-Leg Trousers

Queen Maxima, Bottoms

Natan Couture Checked Balloon Sleeves Top

Oct 6

Oct 6 Natan Couture Checked Balloon Sleeves Top

Queen Maxima, Tops

Gianvito Rossi Gianvito 105 Pumps in Tan Nappa Leather

May 20

May 20 Gianvito Rossi Gianvito 105 Pumps in Tan Nappa Leather

Queen Maxima, Shoes, Princess Catharina-Amalia