What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 12Sept12-Bea

Tiffany & Co Metallic Clutch

Feb 17

Feb 17 Tiffany & Co Metallic Clutch

Princess Beatrice, Bags

Tibi Silk Crepe Maxi Dress in Beige

Dec 22

Dec 22 Tibi Silk Crepe Maxi Dress in Beige

Princess Beatrice, Gowns

Kurt Geiger Elm Pumps in Metallic Silver

Sep 16

Sep 16 Kurt Geiger Elm Pumps in Metallic Silver

Princess Beatrice, Shoes