What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

Read more →

August 28, 2026

Latest Find

Featured

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

Read more →

Crown Princess Mette Marit, Bags

All tagged 12Sept14-Aut

Isabel Marant Crisi Ankle Boots in Faded-Anthracite Suede

Dec 21

Dec 21 Isabel Marant Crisi Ankle Boots in Faded-Anthracite Suede

Autumn Phillips, Shoes

Merci Maman The Duchess Necklace in Silver

Jun 24

Jun 24 Merci Maman The Duchess Necklace in Silver

Accessories, Necklace, Autumn Phillips