What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 12Sept15-Bea1

Rebecca Minkoff Guitar Strap in Embroidered Black Multi

Feb 18

Feb 18 Rebecca Minkoff Guitar Strap in Embroidered Black Multi

Princess Beatrice, Accessories

Rebecca Minkoff Astor Saddle Bag in Star-Perforated Black Leather

Feb 18

Feb 18 Rebecca Minkoff Astor Saddle Bag in Star-Perforated Black Leather

Princess Beatrice, Bags

H&M Textured A-Line Skirt in Dark Blue

Jan 4

Jan 4 H&M Textured A-Line Skirt in Dark Blue

Princess Beatrice, Bottoms

Carvela Legal Embellished Slipper Shoes in Blue

Aug 31

Aug 31 Carvela Legal Embellished Slipper Shoes in Blue

Princess Beatrice, Shoes