What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 13Dec25-K

Butler & Wilson Double Daisy Drop Earrings

Dec 13

Dec 13 Butler & Wilson Double Daisy Drop Earrings

Duchess of Cambridge, Accessories, Earrings

Gianvito Rossi Rhymes Boots in Black Suede

Feb 28

Feb 28 Gianvito Rossi Rhymes Boots in Black Suede

Duchess of Cambridge, Shoes

Holland Cooper Double Breasted Coat in Blackwatch

Nov 12

Nov 12 Holland Cooper Double Breasted Coat in Blackwatch

Duchess of Cambridge, Outerwear