What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 13Feb07

Alexander McQueen Skull Scarf in White/Black

Oct 30

Oct 30 Alexander McQueen Skull Scarf in White/Black

Princess Beatrice, Accessories

Marni Single Breasted Long Coat in Navy

Apr 14

Apr 14 Marni Single Breasted Long Coat in Navy

Crown Princess Mette Marit, Outerwear

Lanvin Buttons Leather and Denim Knee High Boots in Black

Sep 9

Sep 9 Lanvin Buttons Leather and Denim Knee High Boots in Black

Crown Princess Mette Marit, Shoes

Tod's Marlene Clutch in Navy Lizard

Jun 21

Jun 21 Tod's Marlene Clutch in Navy Lizard

Bags, Crown Princess Mette Marit