What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

Read more →

September 15, 2026

Latest Find

Featured

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Read more →

Queen Maxima, Shoes

All tagged 13Jul13

Zimmermann Celestial Embroidered Midi Dress in White

Nov 3

Nov 3 Zimmermann Celestial Embroidered Midi Dress in White

Crown Princess Mette Marit, Dresses

Akris Amata Bag in Beige Crocodile Leather

Jan 11

Jan 11 Akris Amata Bag in Beige Crocodile Leather

Princess Charlene, Bags

Akris Sleeveless Sheer Inset Dress in Nude

Dec 28

Dec 28 Akris Sleeveless Sheer Inset Dress in Nude

Princess Charlene, Dresses