What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

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Benedikte Thoustrup, Accessories, Earrings

All tagged 13Jun24-Madde

Valentino Rockstud Flap Shoulder Bag in Pink Leather

Jul 8

Jul 8 Valentino Rockstud Flap Shoulder Bag in Pink Leather

Princess Madeleine, Bags

Nike Air Jordan 1 Retro High OG Sneakers in White/Black/Silver

May 23

May 23 Nike Air Jordan 1 Retro High OG Sneakers in White/Black/Silver

Princess Isabella, Shoes, Princess Madeleine