What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 13Mar14-Bea2

Karl Lagerfeld Selena Dress in Blue

Dec 11

Dec 11 Karl Lagerfeld Selena Dress in Blue

Princess Beatrice, Dresses

Karl Lagerfeld Foldover Tube Wristlet

Feb 15

Feb 15 Karl Lagerfeld Foldover Tube Wristlet

Princess Beatrice, Bags

ASOS PHOTOSHOOT Pointed High Heels in Black

Jan 19

Jan 19 ASOS PHOTOSHOOT Pointed High Heels in Black

Princess Beatrice, Princess Eugenie, Shoes