What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 13Mar23-M

Vanessa Bruno Sophie Striped Turtleneck Sweater

Mar 13

Mar 13 Vanessa Bruno Sophie Striped Turtleneck Sweater

Crown Princess Mary, Tops

Ole Lynggaard Love Bands Curved Ring in 18K Yellow Gold with Diamonds

Mar 5

Mar 5 Ole Lynggaard Love Bands Curved Ring in 18K Yellow Gold with Diamonds

Crown Princess Mary, Accessories, Rings

Gucci Rectangle Frame Glasses

Mar 23

Mar 23 Gucci Rectangle Frame Glasses

Crown Princess Mary, Accessories, Sunglasses

Sophie Bille Brahe Boucle Ensemble Earrings

Aug 28

Aug 28 Sophie Bille Brahe Boucle Ensemble Earrings

Crown Princess Mary, Earrings, Accessories