What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

On Tuesday, Crown Princess Victoria attended a preview screening of Ocean Dreams at the Natural History Museum in Stockholm.

Read more →

October 10, 2026

Latest Find

Featured

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

Read more →

HGD Stéphanie, Accessories, Earrings

All tagged 13Mar23-Math1

Rolex Datejust Watch in Silver & Gold w Diamond Dial

Feb 9

Feb 9 Rolex Datejust Watch in Silver & Gold w Diamond Dial

Queen Mathilde, Accessories, Watches

Giorgio Armani Stretch Double Wool Single-Breasted Jacket in Bordeaux

Dec 10

Dec 10 Giorgio Armani Stretch Double Wool Single-Breasted Jacket in Bordeaux

Queen Mathilde, Outerwear

Giorgio Armani Ecurie Bag in Black Croc Leather

Dec 3

Dec 3 Giorgio Armani Ecurie Bag in Black Croc Leather

Queen Mathilde, Bags