What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 13Mar24-L

Hugo Boss Elen Belt in Black

Mar 13

Mar 13 Hugo Boss Elen Belt in Black

Queen Letizia, Accessories

Hugo Boss Kris Loafers

Dec 20

Dec 20 Hugo Boss Kris Loafers

Queen Letizia, Shoes

Hugo Boss Teleah Trousers in Green

Nov 15

Nov 15 Hugo Boss Teleah Trousers in Green

Queen Letizia, Bottoms

Coreterno Amor Che Tutto Move Ring

Jan 6

Jan 6 Coreterno Amor Che Tutto Move Ring

Queen Letizia, Accessories, Rings

Gold & Roses Jardin de Aire Earrings in 18kt Rose Gold with Diamonds and Emeralds

Feb 24

Feb 24 Gold & Roses Jardin de Aire Earrings in 18kt Rose Gold with Diamonds and Emeralds

Queen Letizia, Accessories, Earrings, Princess Leonor

Hugo Boss Fabrisia Sweater in Black

Oct 31

Oct 31 Hugo Boss Fabrisia Sweater in Black

Queen Letizia, Tops, Princess Leonor