What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 13May25-Max

Natan Bar Clutch in Floral Print Silk

Nov 30

Nov 30 Natan Bar Clutch in Floral Print Silk

Queen Maxima, Bags

Chanel Round Sunglasses in Silver/Pink

Nov 3

Nov 3 Chanel Round Sunglasses in Silver/Pink

Queen Maxima, Accessories, Sunglasses

Natan Couture Floral Satin Midi Skirt

Oct 7

Oct 7 Natan Couture Floral Satin Midi Skirt

Queen Maxima, Bottoms

Natan PVC D'Orsay Pumps in Pink Suede

Oct 7

Oct 7 Natan PVC D'Orsay Pumps in Pink Suede

Queen Maxima, Shoes