What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 13Nov22-Soph

Poppy Shop First Women of the Armed Forces Brooch

Nov 12

Nov 12 Poppy Shop First Women of the Armed Forces Brooch

Countess of Wessex, Accessories, Brooches

Jane Taylor Aphrodite in Black

Sep 17

Sep 17 Jane Taylor Aphrodite in Black

Countess of Wessex, Hats