What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 13Oct21-A

Pia Tjelta Melanie Blouse in Fleur Rouge

Oct 13

Oct 13 Pia Tjelta Melanie Blouse in Fleur Rouge

Crown Princess Mette Marit, Tops

Marc Jacobs Wool Knee-Length Coat in Black

Oct 25

Oct 25 Marc Jacobs Wool Knee-Length Coat in Black

Outerwear, Crown Princess Mette Marit

Christian Louboutin Eloise Flats in Nude

Sep 6

Sep 6 Christian Louboutin Eloise Flats in Nude

Shoes, Crown Princess Mette Marit