What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Featured

Singaporean State Visit to Sweden - Day 1

October 19, 2026

Singaporean State Visit to Sweden - Day 1

October 19, 2026

On Monday, the President and First Lady of Singapore started a three-day State Visit to Sweden.

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October 19, 2026

Latest Find

Featured

Pourchet Club Clutch Bag in White

Princess Sofia, Bags

Pourchet Club Clutch Bag in White

Princess Sofia, Bags

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Princess Sofia, Bags

All tagged 13Sept20

Havaianas Freedom Pom Pom Sandals

Sep 13

Sep 13 Havaianas Freedom Pom Pom Sandals

Princess Gabriella, Shoes

Musto Derby BR2 Show Jacket in Navy

Feb 19

Feb 19 Musto Derby BR2 Show Jacket in Navy

Zara Phillips, Outerwear

Rolex Yacht-Master 40 Watch in Everose Gold

Feb 19

Feb 19 Rolex Yacht-Master 40 Watch in Everose Gold

Zara Phillips, Watches, Accessories

GPA Speed’air Carbon 2X Helmet in Shiny Navy

Nov 4

Nov 4 GPA Speed’air Carbon 2X Helmet in Shiny Navy

Zara Phillips, Hats

Ariat Fuse Trainers in Black

Aug 19

Aug 19 Ariat Fuse Trainers in Black

Zara Phillips, Shoes

Ray-Ban RB2180 Round Sunglasses

Jul 11

Jul 11 Ray-Ban RB2180 Round Sunglasses

Accessories, Sunglasses, Zara Phillips