What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

On Tuesday, Crown Princess Victoria attended the 2026 Stockholm Junior Water Prize ceremony as Patron.

Read more →

August 26, 2026

Latest Find

Featured

Havaianas x Farm Rio Flip-Flops in Blue

Princess Alexandra Monaco, Shoes

Havaianas x Farm Rio Flip-Flops in Blue

Princess Alexandra Monaco, Shoes

Read more →

Princess Alexandra Monaco, Shoes

All tagged 13Sept24-Max

Max Mara Paraggi Blouse in White

Sep 13

Sep 13 Max Mara Paraggi Blouse in White

Queen Maxima, Tops

Max Mara Segale Trousers in Black

Sep 13

Sep 13 Max Mara Segale Trousers in Black

Queen Maxima, Bottoms

Max Mara Poldo Coat in Black

Sep 13

Sep 13 Max Mara Poldo Coat in Black

Queen Maxima, Outerwear, Princess Catharina-Amalia

Gianvito Rossi Laura 85 Knee Boots in Black Leather

May 20

May 20 Gianvito Rossi Laura 85 Knee Boots in Black Leather

Queen Maxima, Shoes