What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

Read more →

September 12, 2026

Latest Find

Featured

Massimo Dutti Soft Leather Ballerinas

Infanta Sofia, Shoes

Massimo Dutti Soft Leather Ballerinas

Infanta Sofia, Shoes

Read more →

Infanta Sofia, Shoes

All tagged 13Sept26-M

ME and EM Relaxed Argyle Jumper

Sep 13

Sep 13 ME and EM Relaxed Argyle Jumper

Crown Princess Mary, Tops

Massimo Dutti Reversible Coat in Navy

Oct 11

Oct 11 Massimo Dutti Reversible Coat in Navy

Crown Princess Mary, Outerwear, Princess Isabella, Princess Josephine

Gucci Rectangle Frame Glasses

Mar 23

Mar 23 Gucci Rectangle Frame Glasses

Crown Princess Mary, Accessories, Sunglasses