What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Couple and Princess Sofia attend Global Child Forum

October 13, 2026

Swedish Royal Couple and Princess Sofia attend Global Child Forum

October 13, 2026

On Tuesday, King Carl Gustaf, Queen Silvia, and Princess Sofia attended the Global Child Forum at the Royal Palace.

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October 13, 2026

Latest Find

Featured

Natan Edor Skirt in Blush Scattered Leaves Print

Queen Mathilde, Bottoms

Natan Edor Skirt in Blush Scattered Leaves Print

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 14Apr10

Alexander McQueen Camouflage Pashmina

Feb 23

Feb 23 Alexander McQueen Camouflage Pashmina

Princess Madeleine, Accessories

Magrit Platform Pointed Pumps in Light Pink Suede

Mar 12

Mar 12 Magrit Platform Pointed Pumps in Light Pink Suede

Queen Letizia, Shoes

Christian Louboutin Nooka 100 Pumps

Dec 26

Dec 26 Christian Louboutin Nooka 100 Pumps

Countess of Wessex, Shoes

Burberry Textured Waist Wool Coat in Black

Nov 5

Nov 5 Burberry Textured Waist Wool Coat in Black

Queen Letizia, Bottoms

Chanel Comète Earrings

Sep 10

Sep 10 Chanel Comète Earrings

Queen Letizia, Earrings, Accessories