What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 14Dec20

Acheval Pampa Desnuda Top in Brown

Oct 23

Oct 23 Acheval Pampa Desnuda Top in Brown

Grand Duchess Maria Teresa, Tops

Etro Studded Velvet-Jacquard Mary Jane Pumps in Brown

May 14

May 14 Etro Studded Velvet-Jacquard Mary Jane Pumps in Brown

Grand Duchess Maria Teresa, Shoes

Panama Jack Phoebe Boots

Nov 3

Nov 3 Panama Jack Phoebe Boots

Queen Letizia, Shoes

Giorgio Armani Silk Wide Neckline Top in White

Dec 14

Dec 14 Giorgio Armani Silk Wide Neckline Top in White

Queen Mathilde, Tops

Massimo Dutti Poplin Shirt with Epaulettes in White

Oct 17

Oct 17 Massimo Dutti Poplin Shirt with Epaulettes in White

Queen Letizia, Tops