What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

Read more →

August 22, 2026

Latest Find

Featured

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

Read more →

Princess Estelle, Dresses

All tagged 14Jan24-I

Carolina Herrera Red Scarf Coat

Jan 14

Jan 14 Carolina Herrera Red Scarf Coat

Princess Isabella, Outerwear

Valentino Rockstud Pumps in Black Leather

Sep 14

Sep 14 Valentino Rockstud Pumps in Black Leather

Crown Princess Mary, Shoes, Princess Isabella