What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 14Jul25-CA

MIPHAI Cayetana Dress

Dec 23

Dec 23 MIPHAI Cayetana Dress

Princess Catharina-Amalia, Dresses

Cartier Panthère de Cartier Watch in Yellow Gold

Aug 31

Aug 31 Cartier Panthère de Cartier Watch in Yellow Gold

Princess Catharina-Amalia, Accessories, Watches, Beatrice Casiraghi