What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Danish Royal Couple awards 2025 Kongeparrets Priser in Randers

Oct 27, 2025

Danish Royal Couple awards 2025 Kongeparrets Priser in Randers

Oct 27, 2025

Oct 27, 2025

Latest Find

Featured

Max Mara Corfu Blazer

Princess Charlene, Outerwear

Max Mara Corfu Blazer

Princess Charlene, Outerwear

Princess Charlene, Outerwear

All tagged 14Jul25-Mad

Nathalie Schuterman Bamboo Small Hoops in Silver

Jul 16

Jul 16 Nathalie Schuterman Bamboo Small Hoops in Silver

Princess Madeleine, Accessories, Earrings

Marzio Shirley 60 Pumps in Jeans

Jul 15

Jul 15 Marzio Shirley 60 Pumps in Jeans

Princess Madeleine, Shoes

Sézane Betty Cardigan in Navy Crochet

Jul 14

Jul 14 Sézane Betty Cardigan in Navy Crochet

Princess Madeleine, Outerwear, Queen Letizia

Ulla Johnson Josephine Skirt in Ink Jacquard

Jul 14

Jul 14 Ulla Johnson Josephine Skirt in Ink Jacquard

Princess Madeleine, Bottoms

Ulla Johnson Emmeline Top in Ink Jacquard

Jul 14

Jul 14 Ulla Johnson Emmeline Top in Ink Jacquard

Princess Madeleine, Tops

Cartier Love Bracelet with 4 Diamonds

Jun 21

Jun 21 Cartier Love Bracelet with 4 Diamonds

Princess Madeleine, Bracelet, Accessories, Crown Princess Mary