What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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November 7, 2026

Crown Princess Victoria and Prince Daniel meet Crown Princess Couple's Foundation's youth and expert council

November 7, 2026

On Thursday, Crown Princess Victoria and Prince Daniel met with the Crown Princess Couple's Foundation's youth and expert council at the Royal Palace.

November 7, 2026

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jul 27 Tiffany & Co x Elsa Peretti Bean Purse

Jul 14 Bleis Vanilla Sequins Trousers

Jul 14 Bleis Vanilla Sequins Collarless Blazer

Jan 6 TOUS Atelier White Gold Earrings with Diamonds

Oct 31 Lodi Maleo Pumps

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